We have worked in the health industry for more than 35 years, of which the last 30 years together. An industry we came to for help with our own health - when we were 25 years old. Our health journey has taught us many important things - but above all, how important it is to use pure, clinically documented extracts.
That's why we work exclusively with the world's most studied extracts. Extracts whose efficacy and safety are proven both through long traditional experience and repeated, well-designed and published studies.
WHEN TRADITION MEETS SCIENCE
Like Tom and Maibritt, I have also worked in and around the personal care industry for over 30 years. My path crossed with Tom's back in 1989, and I have since been part of building many of the health industry's most successful brands, alongside Tom and Maibritt.
For me, it's important to be passionate about the products I work with, and that's easy with these products. A fundamental principle for us throughout our journey is that we only work with products that have clinical documentation, and that have a proven clear effect. We believe in being fully responsible for the products we offer and that everything we say about them is based on science. Not least for our own sake!